If your business is ready to re-brand, remember these six key points regarding the protection of your trademark:
Flexible fonts – Register the word/s of your trademark in block capitals. This way you can change the font, without having to re-register the trademark.
Who owns it? – Trust, business or trading names cannot be listed as ‘owners’ of a trademark. Corporation, individual, or trustee/s names are all acceptable.
Location, location – Think carefully about using your personal, business or company’s registered office address on your application, as it’s published online. PO Boxes are permitted, but a street address is preferable.
Choosing categories – Let’s say you’re a winery and predominantly, you make wines. But what about the sale of that wine, your restaurant, or the branded products you sell? Always consider all the goods and services you provide, before choosing categories.Sometimes you do more than you think.
Using your Trademark – Once registered, if your trademark is not used for a continuous period of three years, it may be removed on the grounds of non-use.
Keep it current – Trademarks are registered for a period of 10 years at a time, but can be renewed indefinitely, provided renewal fees are paid and you continue to use the mark.