FRENCH fashion giant Lacoste has lost its court battle against a Gloucestershire-based dental practice, after arguing in court that the surgery’s use of a crocodile logo was too similar to the famous trademark found on its polo shirts. At an initial hearing in May, a judge ruled in favour of dentists Tim Rumney and Simon Moore – and, despite Lacoste filing for an appeal late last year, the case has now been rejected by the judge at the UK Intellectual Property Office in London. Summing up at the May hearing, Judge Ann Corbett concluded it was unlikely for consumers to be duped by the logo.

Read more about it at Vogue Australia.

Seriously Trademarks

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