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Pfizer Loses Another Viagra Trademark Dispute In China

By February 27, 2016 No Comments

Pfizer has a mark in Class 5 and Ying Jia is trying to file a functionally identical mark in Class 9. By now, you probably know what happens next. Pfizer has to argue that it deserves expanded protection on account of the mark having well-known status. This is exactly what was argued in the Hermès and Chivas Regal cases.

And like those disputes, Pfizer lost here, with the court saying that: 1) it did not find Pfizer’s evidence of well-known status to be sufficient; and 2) it did not believe that there was a significant risk of consumer confusion.

Read more about it at Business Insider Australia.

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